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Understanding Dry Skin

Dry skin occurs when the skin loses moisture and natural oils, leaving it feeling rough, tight and sometimes itchy or cracked. It can affect anyone and is often made worse by cold weather, menopause, frequent hand washing, harsh soaps or ageing.

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Dry skin commonly affects the:

  • Hands

  • Arms

  • Legs

  • Feet

  • Face

  • Elbows and knees

If left untreated, very dry skin can become cracked, sore and uncomfortable.

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How ARU Can Help

ARU is designed to nourish and comfort dry, sensitive skin.

Its fragrance-free botanical formulation helps to:

  • Deeply moisturise dry skin.

  • Soothe itching caused by dryness.

  • Support the skin's natural moisture barrier.

  • Keep skin soft, comfortable and well hydrated.

  • Provide gentle everyday care for sensitive skin.

For best results, apply regularly throughout the day, especially after washing and before bed.

For over 30 years, Rosie's trusted Aru cream has helped families care for dry, sensitive and irritation-prone skin.

 

While ARU isn't a medicine, it can become an important part of your daily skincare routine by helping to soothe, nourish and support your skin.

Every jar carries a little of Rosie's story, and a little of yours too.

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