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Understanding Psoriasis
Psoriasis is a long-term skin condition that causes skin cells to build up more quickly than normal, forming dry, thickened patches known as plaques. These areas may become red, itchy, flaky or sore and often come and go in flare-ups.
Psoriasis commonly affects the:
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Elbows
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Knees
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Scalp
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Lower back
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Hands and feet
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Nails
Everyone experiences psoriasis differently, and flare-ups can vary in severity.
How ARU Can Help
ARU does not treat the underlying cause of psoriasis, but it can help support the skin during flare-ups.
Its fragrance-free botanical formulation helps to:
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Soothe dry, irritated skin.
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Moisturise thick, dry patches.
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Support the skin's natural moisture barrier.
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Help improve comfort during flare-ups.
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Provide gentle daily care for sensitive skin.
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If your psoriasis is severe, rapidly worsening or causing significant discomfort, we recommend speaking with your GP or dermatologist.
For over 30 years, Rosie's trusted Aru cream has helped families care for dry, sensitive and irritation-prone skin.
While ARU isn't a medicine, it can become an important part of your daily skincare routine by helping to soothe, nourish and support your skin.